The reason behind the Apple stickers
The reason behind the Apple stickers

Nowadays when we buy any Apple product we get Apple stickers. The story behind this is really interesting.

Long back when the Apple 1 was released it was supposed to be the only computer to be able to compete with IBM at that juncture of time. Apple is a company with the most loyal customers and as a result of that those who bought the Apple 1 got a sticker as a symbol of gratitude; and that got on to become a trend in the future.

Nowadays the Apple sticker is more of a show off item. Just stick it anywhere!!! Apple knew the power of mouth to mouth advertisement and this special sticker was the perfect way to spread the brand name more and more. The stickers are a great way to show off that you own an iPhone or an Apple product. This is Apple’s brilliant way of promoting their products. Moreover since they have the most loyal customer base, there is a rumour that when Apple’s sales were going down their loyal customers stood outside Apple stores directing other customers to buy Apple products. This helped Apple boost the sales and Apple is using their loyal customers smartly and they have learnt the power of mouth
© Arked