The decoy tactic explained
The decoy tactic explained
The decoy tactic is used by almost all major Smartphone companies. It is a very simple yet a very effective way to make the customers buy the most expensive and the best phone. Basically there will be a decoy product which will sit in between the more affordable product and the more expensive and superior product.
It won’t differ much in price from the superior product but will have fewer features than the superior product. By doing this if a customer wants to buy something better than the starting base product, that person will first see the decoy and compare it with the high end product. When s/he sees that the highest end product has better features than the decoy for a little more money s/he may buy the highest end product. Let’s take an example, if we look at the Apple line up it consists of 4 Smartphones, the iPhone 12 mini, the iPhone 12, the iPhone 12 pro and the iPhone 12 pro max.
Leave out the iPhone mini because its target audience is of a specific nature for people who prefer small displays. The base price of iPhone 12 is Rs 77,990. Now if a customer wants a little more than that s/he has to spend Rs119,90 for the iPhone 12 pro which has one extra telephoto camera and 2 extra gigabytes of ram and overall a better deal than the base version. But if s/he spends Rs 122,900 s/he can get the best product of the three iPhone 12 pro max which has better battery capacity and is the best deal overall.
This doesn’t mean the iPhone 12 pro is a bad one; this is just a marketing strategy to help boost the sale of the highest flagship device. So this is how the iPhone 12 pro is being used as a decoy not only by Apple but by all other major Smartphone companies.
© Arked
The decoy tactic is used by almost all major Smartphone companies. It is a very simple yet a very effective way to make the customers buy the most expensive and the best phone. Basically there will be a decoy product which will sit in between the more affordable product and the more expensive and superior product.
It won’t differ much in price from the superior product but will have fewer features than the superior product. By doing this if a customer wants to buy something better than the starting base product, that person will first see the decoy and compare it with the high end product. When s/he sees that the highest end product has better features than the decoy for a little more money s/he may buy the highest end product. Let’s take an example, if we look at the Apple line up it consists of 4 Smartphones, the iPhone 12 mini, the iPhone 12, the iPhone 12 pro and the iPhone 12 pro max.
Leave out the iPhone mini because its target audience is of a specific nature for people who prefer small displays. The base price of iPhone 12 is Rs 77,990. Now if a customer wants a little more than that s/he has to spend Rs119,90 for the iPhone 12 pro which has one extra telephoto camera and 2 extra gigabytes of ram and overall a better deal than the base version. But if s/he spends Rs 122,900 s/he can get the best product of the three iPhone 12 pro max which has better battery capacity and is the best deal overall.
This doesn’t mean the iPhone 12 pro is a bad one; this is just a marketing strategy to help boost the sale of the highest flagship device. So this is how the iPhone 12 pro is being used as a decoy not only by Apple but by all other major Smartphone companies.
© Arked